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Our MissionContributing to the World in the Areas of Food, Water, and the Environment

The world faces issues related to food, water, and the environment, which are indispensable for human beings. Kubota will contribute to solutions for these issues through superior products, technologies, and services.

Food, Water, Environment

Products & SolutionsThe Wide Range of Products and Solutions
that Comprise Our Revenue

Kubota offers a wide range of products and solutions backed by advanced technological capabilities
and abundant experience in addressing various issues in the fields of food, water, and the environment.

Agriculture Solutions, Water Environment Solutions, Engines, Construction Machinery, Weighing and Measuring Control Systems, Materials, Iron Pipes, Air Conditioning

Food

Food shortages become a more significant issue as global population grows

1980: 4.4 billion, 2019:7.7 billion, By 2050: 9.7 billion

There is an increasing need to improve agricultural productivity through mechanization

A leading share in Asian rice farming
Advancing globally into dry-field farming

Kubota is one of the world's leading manufacturers of agricultural machinery in both rice farming and dry-field farming.
We listen closely to our customers and develop agricultural machinery that meets local needs.
The rice farming technologies we have cultivated have earned us a leading market share in Asia and support local farmers.
To contribute to greater stability in food production, we are also advancing globally into the dry-field farming market, which has four times the farming area of rice cultivation.

・Leading the mechanization and development of Japanese agriculture, ・Improving performance of agricultural machinery for rice growing because rice is Japan’s staple food, ・Leading share in Asian rice farming, helping agriculture worldwide ・Realizing ultra-labor saving and high-quality production through smart agriculture using ICT

Helping to ensure plentiful and stable food production worldwide

Eliminating labor shortages with ultra-labor-saving through automated and unmanned machinery

Agri Robo series machinery performs experienced farmers’ tasks automatically and autonomously

Strengthening the fruit cultivation sector where high added value and efficiency are required

Management solutions for grape farms using AI image analysis technology

Strengthening the basic agricultural machinery market based in India

Expanding basic agricultural machinery developed in India to neighboring countries, Africa, and beyond

Water

Among the world’s 8.8 billion people, 2.2 billion do not have access to safely managed drinking water*1. Improvement of water infrastructure is still needed throughout the world

Breakdown of populations without access to safely managed water

Breakdown of populations without access to safely managed water

A world-leading water environment infrastructure company with solutions from upstream to downstream

Kubota's water-related businesses have a history of more than 130 years.
We have supported Japan’s water infrastructure, which is said to be one of the best in the world. In recent years, we have provided solutions utilizing IoT to help address social issues such as labor shortages and climate change.

Kubota's Products and Services

Supporting the world with water infrastructure technologies that have supported Japan

In order to contribute to the development of water infrastructure around the world by leveraging our technologies and achievements cultivated in Japan, we are moving forward with overseas expansion, primarily in Europe, the U.S., Asia, and the Middle East.
We will lead the way in the use of IoT to contribute to solving issues in the water environment field.

  • Los Angeles, USALos Angeles, USA
    Contributing to the development of disaster-resilient infrastructure in Los Angeles
  • Cambodia
    Providing comprehensive services from design and construction of water supply facilities to their operation and management
  • OmanOman
    Membrane units for the largest sewage treatment plant in the Middle East
  • BangladeshBangladesh
    Bangladesh's first large-scale water infrastructure construction with total length of 100 km

Environment

In a rapidly urbanizing world,
needs for social and industrial infrastructure are rising

Population growth is putting the spotlight on various global challenges in today’s world.
By 2030, the number of megacities (cities with populations over 10 million) is expected to increase.
As urbanization increases rapidly, there are growing needs for robust social and industrial infrastructure that enables safe and comfortable lives while protecting the natural environment.

Megacities of the World in 2018 and 2030

Contributing to sustainable urban environments
with compact construction machinery that supports everyday life

Highly maneuverable compact construction machinery helps make rapid urbanization possible.
Kubota specializes in compact construction machinery to meet expanding urban construction needs.
We are helping to build communities where people can live safely and securely in harmony with the environment.

The Global Leader in Mini Excavator Sales

As the leader in compact construction machinery,
Kubota has earned an excellent reputation in the world, including Europe, North America, and Asia.*4
*4. From “Off-Highway Research 2024”

Wide-ranging Lineup to Meet Diverse Needs

From our electric models of mini excavators that help realize carbon neutrality to Compact Track Loaders (CTLs) that reduce burdens on operators working in harsh environments, our wide-ranging lineup meets diversifying workplace needs.

Eliminating Labor Shortages with IoT

With systems that provide tracking for location information
and improve work efficiency using accurate guidance with 3D data, we use IoT to make processes easier even for non-experts, achieving labor savings.

Supporting industry with high-performance, eco-friendly engines

Kubota’s compact construction machinery and other products are equipped with our in-house developed engines that offer high performance with environmental conservation.
As one of the industry’s leading engine manufacturers, Kubota offers three solutions that contribute to the development of industry while protecting the environment.

PURE ENGINEBetter Fuel Efficiency

Enhancing the fuel efficiency of existing engines
to reduce CO2 emissions

HYBRIDBenefits of Electric Motors

Using electric motors to compensate for output under high loads and reduce exhaust gas volume

FUELSupport for Alternative Fuels

Enabling the use of alternative fuels that have lower CO2 emissions such as natural gas, biofuels, and hydrogen to contribute to carbon neutrality

Kubota in FiguresKubota’s Revenue 3,016.3 billion yen (FY ended December 31, 2024)

Oversea Revenue 79% North America 1,272 billion Asia(excluding Japan)680 billion Europe 334 billion Other 96 billion Japan 632 billion

Revenue Has Increased from ¥930.2 Billion to ¥3 Trillion over the Last 21 Years, with the Overseas Sales Ratio Rising from 30% to approximately 80%

As we make steady progress toward becoming a truly global company, our evolution is only beginning.

Worldwide Network

To provide solutions that meet each area’s true needs, we listen carefully to local opinions through our business offices, production sites, sales offices, and R&D facilities around the world.

Worldwide Network

Kubota Supports a Prosperous Society and Cycle of Nature
as an “Essentials Innovator for Supporting Life”

In the 130 years since its founding, Kubota has contributed to solutions through its businesses in the fields of food, water, and the environment.

Today, we are forced to confront global-scale challenges including climate change.

To face these increasingly serious social challenges and ensure sustainable daily lives, we aim to be an “Essentials Innovator for Supporting Life,” an indispensable company for a world in which Kubota products and services are integral in the fields of food, water, and the environment.

To realize a prosperous society and cycle of nature and provide even greater support for the future of the Earth and its people.

We at the Kubota Group are shaping today and pioneering tomorrow.

Source

  • [Population]
    4.4 billion: UN Food and Agriculture Organization (FAO) data
    7.7 billion: UN World Population Prospects (2019)
    9.7 billion: UN World Population Prospects (2019)

Related Information

Our Long-Term Vision GMB2030

An introduction to Kubota’s GMB2030, our long-term vision indicating the roles that Kubota should play and the guidelines for our group-wide efforts.

Our Long-Term Vision GMB2030

Kubota's Business Divisions and Advantages

This is an overview of the Kubota Group business divisions and advantages.

Kubota's Business Divisions and Advantages