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“Agri Concept” machine Selected as One of the World’s Top 100 Designs Selection by specialized UN agency to commemorate 100th anniversary of the Hague System for the International Registration of Industrial Designs

February 19, 2026

Kubota Corporation

Kubota Corporation (Head Office: Naniwa-ku, Osaka, Japan; President and Representative Director, CEO: Shingo Hanada; hereinafter “Kubota”) announced that its Agri Concept machine––registered as an industrial design under the Hague System administered by the World Intellectual Property Organization (WIPO)––has been selected as one of the world’s top 100 designs from throughout the 100-year history of the Hague System. The machine, exhibited at CES® 2024, was the only agricultural machine selected from more than two million designs registered across 99 countries and regions.

  • Agri Concept

1.The Hague Design System and WIPO

  • The Hague Design System (official name: Hague Agreement Concerning the International Registration of Industrial Designs) is an international design registration framework established in 1925 that allows companies and designers to register their designs in multiple countries through a single application.
  • The WIPO––established in 1967 and headquartered in Geneva, Switzerland––is the specialized UN agency responsible for administering the Hague Design System. It provides international protection for the intellectual properties of inventors and creators around the world, and promotes their broader use.

2.Agri Concept

  • The Agri Concept machine selected as one of the world’s top 100 designs is an electric, autonomous agricultural robot developed as an embodiment of Kubota’s vision for the future of agriculture. It integrates automation technologies, AI, and environmental considerations to reduce the burden of agricultural work and contribute to the realization of sustainable agriculture.
  • The machine uses cameras and sensors to autonomously and safely perform a wide range of tasks, including plowing and hauling. In addition, its rapid charging system replenishes the battery from 10% to 80% in approx. six minutes, dramatically reducing charging time to overcome a key limitation of electric farm equipment. The design makes use of exterior lighting to intuitively communicate the machine’s actions and status to those nearby, allowing it to integrate naturally into operations alongside workers.

3.Kubota’s design registration efforts

  • Kubota makes use of the Hague Design System to promote design protection both efficiently and internationally, and has registered more than 80 designs to date, primarily new products and concept machines.
  • We are honored by this selection as recognition of Kubota’s long-standing history of innovation and contributions to design in the field of agricultural machinery. Going forward, we will further bolster our efforts to develop outstanding products and deliver solutions that contribute to enriching lives and realizing a sustainable society.

Reference

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